Product & Launch Videos
We partner with PMMs and founders to shape launch stories that land. Our system keeps review cycles clean, removes production drag, and gets the team back to building.
- Product demos and walkthrough videos
- Launch campaign hero content
- Feature explainers and update drops
- Brand and culture launch films
- Investor and pitch narrative videos
- Internal launch announcements
- And more...
- Agreed master file in the required resolution and format
- Cutdowns for 16:9, 9:16, 1:1, or other agreed placements
- Launch-ready versions for the channels in scope
- Captions, metadata, thumbnails, or project files when included
- Script support: feedback, rewrites, or full script development
- Templates for product teams to refine content development
- Dedicated producer to keep the process moving and reviews focused
- Pre-production planning across stakeholders, source assets, schedule, and approvals
Scope before scripts.
We clarify the launch goal, audience, product context, deliverables, timeline, stakeholders, and review path before writing. You bring the product expertise. We help shape the framing and production plan.
Prepare the product story.
We coordinate source assets, scripts, visual references, staffing, and partner communication through one production path. Your team remains the source of truth for product details and final approval.
Review, finish, deliver.
We align filming and post-production to the launch schedule, run structured reviews, complete final delivery checks, and deliver the agreed master and channel versions. Timing depends on scope, access, and approvals.
Launch work usually performs better when the team is clear on message first and already has a repurposing plan for everything that ships next.
What video content do tech companies need for a product launch?
Launch plans often include a short film that explains the product and stakes, a product demo that shows it working for the target user, and social clips derived from both for distribution on LinkedIn, YouTube, and platform-specific channels. The right mix depends on the launch goal and scope.
How far in advance should we start production for a product launch video?
Start as early as practical for the launch schedule. Pre-production covers the brief, script, approvals, source assets, and filming plan, followed by production, post-production, and review. A shorter runway can still be assessed, but it usually leaves less room for revisions.
Can you produce launch video before the product is fully built?
Yes. Many product launches use screen recordings of staging environments, annotated motion design, or narrated walkthroughs rather than live product footage. The key is scripting around the outcome the product delivers, not the literal UI, so the video holds even if final UI details shift before launch.
Have a launch coming up?
Tell us what you're shipping, when it needs to ship, and what problem the video needs to solve. Examples of videos you like are welcome. The conversation is free, exploratory, and comes with no commitment. If there is a fit, we can put together a budget, SOW, timeline, and project proposal.