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Blog

Tech video production strategy, workflows, and case studies.

TCV Studio's blog covers tech video production strategy for software teams, including DevRel video, technical demos, event coverage, post-production workflows, and production automation.

Start with our guides to DevRel video production, event video production, content strategy, and embedded production teams.

Case Study

Real production systems, shown in practice.

These case studies show how TCV Studio applies repeatable production systems to live events, developer programs, same-day social coverage, and high-volume video delivery.

CoreWeave logo and the Essential Cloud for AI wordmark.
New case study

How TCV delivered 10 same-day social videos at NVIDIA GTC

Ray Tarara

What changed when the brief expanded on the first morning, and how TCV added three editors the same day without missing the event deadline.

Event videoPost-productionSame-day delivery
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A production team working on a Google I/O session recording setup.
Case study

Google I/O video production system, 2015–2023

TCV Studio

How TCV leadership helped scale 140+ developer sessions a year with remote capture, automation, team management, and QA gates.

Case studyGoogle I/ODeveloper content
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Blogs and articles

Systems, workflows, and production thinking.

These articles answer practical questions about recording technical demos, scaling production teams, improving DevRel content, and using automation without removing human quality control.

A developer screencast setup with a TCV Studio sticker on the microphone stand, vertical code preview, and phone showing the same video.
New post

How to record vertical screencasts developers can actually read

Ray Tarara

A practical system for readable code, clean audio, safe framing, and short-form developer videos across Reels, TikTok, and YouTube Shorts.

Vertical videoDeveloper contentShort form
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A desktop technical demo recording setup with a widescreen monitor showing a software walkthrough timeline and a USB microphone nearby.
Post

How to record great technical demos, even if you're not a video person

Ray Tarara

A practical recording system for DevRel teams and startups: audio, screen setup, and a repeatable workflow for technical demos without a video crew.

DevRelTutorial recordingDemo production
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Behind-the-scenes production setup with cameras and monitors.
Post

How tech companies actually scale video production

Ray Tarara

The operational playbook for producing more developer tutorials, product launches, event recaps, and social content without sacrificing quality.

OperationsProductionScaling
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Developer advocates laughing together during a hands-on content creation workshop.
Post

How developer relations teams should think about video content

Ray Tarara

A practical model for balancing polished evergreen production with fast advocate-led screencasts, demos, and release content.

DevRelContent strategyDeveloper video
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A file management interface used for production workflow coordination.
Post

Building an ingest → QC → delivery system that makes editors productive immediately

Ray Tarara

A technical breakdown of how we built a DigitalOcean + Seafile workflow to remove operational drag and keep human quality gates explicit.

Build notesAutomationProduction systems
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