Video Production for Developer Relations Teams
Developer audiences don't want to be marketed to; they want content that respects their time and gets the details right. We help developer relations teams, developer advocates, and dev tool companies produce tutorials, walkthroughs, talks, and launch content that lands, from first frame to final review.
- Technical tutorials and walkthroughs
- Screencast recordings and editing
- Developer relations content programs
- Conference talks and session recordings
- Animated and AI-generated explainers
- Video optimized for documentation embedding
- Finished master file for any platform at desired resolution and frame rate.
- Platform cutdowns as needed in 16:9, 9:16, and 1:1 with captions
- Metadata and SEO copy optimized for developer search
- Custom thumbnail designed to earn the click
- Discovery phase to understand your product, audience, and content goals
- Script support: technical review, rewrites, or full drafts from your outline
- Reusable content templates to streamline future production
- Dedicated producer to manage timelines and keep reviews focused
We speak developer.
Our team has spent years producing content for developer relations teams, developer advocates, and dev tool companies. We understand the difference between a feature announcement and a technical deep-dive, and we know which your audience actually wants.
Technical accuracy.
A video that gets the technical details wrong does more damage than no video at all. We work closely with your engineers and developer advocates to make sure the content is accurate, credible, and useful.
Programs, not one-offs.
One-off videos disappear. DevRel content programs keep developers coming back. We help you build recurring formats, playlists, and content systems that grow alongside your developer community.
If you're designing a DevRel video program, these two pieces show the strategic split between self-produced advocate content and the production systems that keep volume high without quality drift.
What types of video content do DevRel teams typically produce?
DevRel teams typically produce four categories: tutorials and walkthroughs that help developers implement a product, conference talk recordings from events like Google I/O or KubeCon, product announcement and demo videos tied to releases, and short-form content for developer-focused social channels. The mix depends on audience maturity: early-stage developer products lean heavier on tutorials; established platforms lean into community and events.
How do you scale technical tutorial production without losing quality?
Scaling tutorials requires separating the production tiers: self-produced recordings by developer advocates for quick changelogs and short explainers, and fully produced pieces for high-stakes launches, onboarding sequences, and evergreen docs. The structural change that makes this work is giving advocates a recording system, including mic setup, screen standards, and a preflight checklist, not just better cameras.
What's the difference between DevRel video and standard marketing video?
DevRel video earns trust through specificity and accuracy. Developers expect to see the real product, real code, real terminal output. Marketing video optimizes for persuasion and emotion. The failure mode for DevRel content that skews too marketing-heavy is that developers spot inauthenticity immediately and discount the content entirely.
Need DevRel video content that actually lands?
We'll help you plan the right formats for your developer audience, with no fluff and no jargon inflation.
Book a Working Session